Sometimes companies confirm product launches or new initiatives through press releases, YouTube videos, or Twitter accounts. Every now and then, they confirm them via LinkedIn job postings — and that’s what Nvidia has done with its plans for a GTX 1080 Ti, as well as a new “Club GeForce Elite.” The position is for a senior marketing manager, although those of you hoping for LinkedIn posts that accidentally reveal product specs and price points are going to be disappointed. That said, there are some interesting tidbits here.
According to the job posting, the individual in question will be responsible for working on GeForce Experience, Nvidia’s game tweak utility and application portal for Nvidia-specific in-game recording technology, and streaming to the Nvidia Shield. The job posting implies that Nvidia is planning to create a “Club GeForce Elite” program. It costs $ 10 per month, and allows gamers to play a rotating bundle of free games (up to 4x per quarter), awards a free GeForce PC in the cloud subscription (presumably this covers Nvidia’s existing streaming game service), and grants “Exclusive skins, in-game items, and GeForce Gear.”
There’s also talk of awarding first place in line for the GTX 1080 Ti to existing 980 Ti owners, or giving them an upgrade “step up” offer (such an offer would presumably function as a discount on 1080 Ti purchases, though other benefits could be part of the plan as well).
Nvidia has caught some flak for requiring that users register with an email for the latest version of GeForce Experience, and a reddit post on November 6 claimed that the company was spying on its users and collecting vastly more data for various nefarious purposes. I’m no fan of the registration requirement, but subsequent investigation by GamersNexus found no evidence of anything untoward, or anything that would be considered spying. Thus far, GeForce Experience 3.0 appears to be a good citizen, as far as how customer data is treated.
As for the GTX 1080 Ti, it’s no surprise that Nvidia would have long-term plans for such a card. AMD is going to release Vega in Q1 or Q2 2017 and Nvidia will likely wait until it has an idea what Vega performance will look like before putting its next piece on the board. All of that further assumes that Vega isn’t delayed to the point that it actually ends up facing Nvidia’s next-generation of video cards (we don’t expect this to be the case, to be clear).
Either way, Nvidia has the enjoyable option to choose its competitive ground — responding with a higher-end 1080 Ti if AMD’s Vega is particularly competitive, and a lower-end card if not. “Lower-end” in this case is obviously a highly relative term.